First Anniversary of LAMBA
Connecting People and Businesses Through Technology
November 10, 2011
The Latin American MBA Alumni Network (LAMBA) celebrated its first anniversary with yet another successful event at the One King West Hotel. More than 150 guests
partook in networking opportunities and presentations focused on the way that technology is changing how people and businesses connect. The event was covered by TeleLatino, Thinking Latino and Bold Magazine.
Among the attendees were LAMBA members and executives representing top corporations such as CIBC, Scotiabank, TD, RBC, IBM, Deloitte, Cisco, Ferrero, Mc Donald´s, Maple Leaf Foods, GlaxoSmithKline, Pepsico, Telus, KPMG, General Motors, Nestle, Barrick Gold Corp, Colgate, Manulife Financial, Repsol, Copa Airlines and Kraft Foods.
The event was also attended by representatives of Canada’s top Business Schools, the City of Toronto, the Toronto Region Immigrant Employment Council (TRIEC), as well as diplomats from Peru, Argentina, Brazil, Chile and Mexico.
LAMBA’s president, Victor Olvera highlighted three key accomplishments during LAMBA’s first year:
1) Increased Awareness Of Our Organization amongst MBA Alumni, the media, related associations and corporations.
2) Strengthened Member Benefits, including formal and informal networking events, access to job opportunities and career development sessions.
3) Implemented Solid Governance, LAMBA’s success relies on the solid strategies, procedures and leadership developed over the last year.
Two keynote speakers rounded out the evening. Nicole German, Head of Marketing Canada and Latin America discussed the power of social media, such as LinkedIn, to market individuals as professional brands. Nicole highlighted the different features that LinkedIn offers to manage our “professional identity”, build business relationships and gain professional insights through news streams and discussion groups, and research people and companies.
Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte described how social media is impacting the way individuals interact with corporate brands and how those interactions can be monitored for the benefit of the corporations.
LAMBA would like to thank its sponsors, partners and members for their support. In the new year, LAMBA will continue to contribute in re-branding the Latin American professional as creative, adaptive, hard working, positive, and skilled at connecting and building long-term business relationships.
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